I’m in the process of rebranding myself. I’m not overly fond of the current logo. It doesn’t portray me as a designer. I feel the current logo looks too clean and simple for what I’m wanting. I haven’t come up with anything to my liking yet, but this is what I have at this moment.
I haven’t been frequent with uploads regarding my design work. I’ve been quite busy.
Here’s a book cover design which was entered into the ‘Penguin Design Awards’.
The brief gave you two options with which book cover to redesign. I chose to redesign the book; ‘The Outsiders’ - I knew a lot about the book, after reading/watching the film.
I thought this was a plausible option due to my knowledge of the storyline.
After experimenting with a variety of ideas, i was happy with this outcome. Using scans of my hands, i thought this was a visually striking way to represent elements from the plot. I used Baskerville as a base typeface, before i traced over the letters in a sketchy-like style. This seemed to make the type more engaging.
The only problem i have with this outcome, is how the design seems very horror-like.
I’m currently working on rebranding a logo for ‘Look A Head’. http://www.headandneck.info/
Look A Head are a charity to help raise awareness of head and neck cancer along with the symptoms.
They’re wanting a redesign of their current leaflet which helps you understand the charity and what it raises awareness of. They also want their current logo redesigning.
Here’s the logo which i’ve been working on. I didn’t want the logo to be very formal with the uses of type. I wanted the logo to visually show understanding and care. The ‘Look A Head’ is written by me, which i’ve taken digitally.
I’m unsure if the drawn giraffe visually looks like one. The reason they chose a giraffe for the logo is due to the ‘head and neck’. So as long as my logo portrays that message, it won’t matter too much.
Let me know your thoughts. I’ll be uploading the finished outcomes and the originals.
'The Student Starpack Awards'. This company challenges students from a wide range of courses to submit design outcomes set by brand leading FMCG (Fast-Moving Consumer Goods) compaines, design agencies and manufacturers.
The aim of this brief was to produce a new soft drinks brand for ‘Britvic soft drinks’. http://www.britvic.co.uk/
After receiving this brief, i immediately started to research into drinks brands which would give me an idea what’s already out there. I wanted to create a a drinks brand that had a unfamiliar flavour.
I chose the flavour of jalapeños.
I wanted my design to show the taste of the drink with colour scheme. (Taste as in the hotness) The best way to show this was to use either a blocked red or orange colour.
I kept my design fairly simple, i wasn’t overly fond of drinks brands using imagery, so i kept mine type-based.
The ‘Peno’ was hand-rendered, using inks and brushes. I tidied up the lettering in Illustrator.
These are my outcomes.
I’ve recently been working with Cameron’s Brewery for their yearly guest ale for the proceeding year. (2014)
Cameron’s Brewery are looking for something that relates to the local area (Hartlepool) or something that relates to an upcoming event. Basically to refer them to the foundations of Hartlepool.
After looking in-depth into Hartlepool’s history, i found something that caught my eye. “EGBERT”, this was a tank that served in WW1 and was given to the town Hartlepool as part of a fund-raising achievement. I thought this seemed a strong piece of history to base my guest ale on.
At this point i was thinking about the design styles of what my ale could present itself visually. I was thinking about keeping it modern. But after experimenting i decided to keep it within history and bring an oldish look to my ale and design. (Image showing very brief development)
My finals show a very bold, masculine ale. Which represents a tank from the past. I’ve used a dull green to be the dominant colour of my scheme, meaning the tag-line can stand out and capture visually. I chose a sexist tag-line was a simply and easy way of ensuring the message portrays it to be masculine.
**Hover over the image edges to cycle through the other versions**
I’ve recently finished working with this client.
This client was a DJ specialising in ‘dubstep’. He wanted a new logo, that’d be slick and professional.
As you can see, i started out designing the logo to be professional and ‘slick’. I couldn’t find a balance to get this to work, also i didn’t think it fit into his music choice.
I then thought about how his music portrays. Dubstep has energy, meaning the logo has to be energetic. I started to sketch ideas out on paper. Then i resorted to my paintbrush.
The paintbrush strokes were enough to convince me that what i created showed movement and energy. From there, i digitally enhanced the logo, tweaking specific elements.
He was happy with the outcome of the logo, and so was i.
Today i had a meeting with the council members who support this scheme; FiiT Hart.
They loved what i had to show, but they suggested some changes that would benefit the designs. These changes are minor, which wouldn’t harm the designs at all.
I’m going to change the wording on these posters because they seem too demanding and ‘full on’.
I will receive an email in the oncoming days, confirming whether or not they’ll take my designs and use them with the scheme.
I enjoyed working on this brief with these clients, as it tested my ability to adapt and make a dull brief have some bright outcomes. I’ve also got 4 weeks worth of works experience with the Hartlepool council in the graphic design department.